IDEO is an international design and innovation consultancy. The company helps design products, services, environments, and digital experiences. Additionally, the company has become increasingly involved in management consulting and organizational design.

IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.

This is several job that IDEO do :

1. Identify new ways to serve and support people by uncovering latent needs, behaviors, and desires.
2. Envision new companies and brands, design the products, services, spaces, and interactive experiences that bring them to life.
3. Help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.

The Approach that they used for their consumer is design thinking, definition of design thinking :

Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO

All of IDEO’s work is done in consideration of the capabilities of their clients and the needs of their customers. As they iterate toward a final solution, they assess and reassess their designs. The goal is to deliver appropriate, actionable, and tangible strategies. The result: new, innovative avenues for growth that are grounded in business viability and market desirability.


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